Last October, Forrester’s Nate Elliott wrote an inflammatory blog post in the form of an open letter to Mark Zuckerberg. Open letters have been in vogue since Jay-Z released a track of the same name last April but I’m pretty sure (given the timing) that Mr Elliott’s post was more inspired by Sinéad O’Connor’s notorious […]
When planning LinkedIn campaigns, do make sure that you allocate resources to moderate LinkedIn promoted posts; we all do it in the line of business for Facebook, and even for Twitter. LinkedIn is a valuable platform, but too often treated as an after thought by social media planners; if we’re going to commit budget, we need to do it better than Salesforce.
For most of the world (China and Russia excluded), Facebook should be seen as having the same role in our marketing communications planning as Google. Together, Facebook and Google are the twin engines that drive discovery for the average web user. Everything else is fresh and interesting, but sometimes we have to prioritise.
At the end of last year, a few of us at work were asked to write an “How will [thing x] change in 2014?” This was my contribution. Nothing startling here, I hope. In 2014 we’ll see a convincing move on behalf of brands with mature social media strategies to use social media as a […]
I’ve been playing around trying to get Page Insights data directly from the Graph API (usually we just export and process the data from the Insights dashboard.) Thanks to an excellent article by Facebook’s Paul Carduner on Authenticating with Facebook on the command line, I’ve found a way to do it; but if you just […]
Someone has just asked whether we have any information on how engaging fans leads to better ROI. Cue the following rant from me. Caveat — all my thinking here centres around FMCG/CPG brands. You may work in another sector, in which case please bear in mind, while it may still apply, nothing I say here […]
Until recently, Facebook’s Terms prevented community managers using Facebook Posts as a simple place to run competition mechanics. Now everything has changed in to what some observers predict will be a glorious free-for-all. But what does these changes really mean for social media marketers?