Sometimes it helps me to clarify the things I’m thinking about if I try to write them out long-hand. This is the result.


Mat MorrisonMat Morrison works for Starcom MediaVest Group’s London office as Head of Social Media.

He is particularly interested in how brands can extract useful, useable information from social media channels, and how we might use that to create shareable, socialised content.

Beginning his career nearly two decades ago at creative hotshop AKQA he went on to help set up Tribal DDB London as Commercial Manager in which role he helped launch the first website for Number 10 Downing Street.

He was one of the founders of the social media agency RMM where among other clients he worked for the Queen (whom he never got to meet). Prior to joining SMV Group, he was Global Head of Digital for the US-owned communications agency network, Porter Novelli.

He has held regional and global board director roles, or been a director of his own companies, since 1999. You’d have thought that he’d have picked something up by now.

You can also find him on Twitter as @mediaczar, on Google+, on LinkedIn and SlideShare. There’s also a