Is Facebook Failing Marketers?

facebook-earnings.png

Last October, Forrester’s Nate Elliott wrote an inflammatory blog post in the form of an open letter to Mark Zuckerberg. Open letters have been in vogue since Jay-Z released a track of the same name last April but I’m pretty sure (given the timing) that Mr Elliott’s post was more inspired by SinĂ©ad O’Connor’s notorious […]

Why I fear the Fan thing

Full Moon by Anki Lofgren. Fan art is yet another reason I'm somewhat wary of fans.

Someone has just asked whether we have any information on how engaging fans leads to better ROI. Cue the following rant from me. Caveat — all my thinking here centres around FMCG/CPG brands. You may work in another sector, in which case please bear in mind, while it may still apply, nothing I say here […]

What do the changes to Facebook’s Promotions Terms mean for marketers?

Until recently, Facebook’s Terms prevented community managers using Facebook Posts as a simple place to run competition mechanics. Now everything has changed in to what some observers predict will be a glorious free-for-all. But what does these changes really mean for social media marketers?

The Underestimated Importance of Social Media Logins

mobile login

A version of this post was first published on Emerging Spaces on 14/08/2013 I’m a huge fan of social logins; and the Social Content team here in London tries to implement these wherever we can. Here’s some background material for you to consider. The mobile thing Facebook has recently shared figures showing 83% of Facebook’s […]

The Dangers of AVE in Social Media

Vitrue's ROI Model

A version of this post was first published on Emerging Spaces on 31/07/2013 This is a story about Social Media evaluation, and like most of those stories, it doesn’t have a neat ending. It starts off, though, as a story about Public Relations, but only — I hasten to add — because they’ve been struggling […]

The Importance of Mobile Screen Shots

PlaceIt by Breezi

Like other agencies, we have a tendency — when preparing screen shots for our presentations — to take them on our static web PCs. Given the explosion in the mobile web, this feels a bit last-decade. Worse, it promotes an inaccurate story about what’s rapidly becoming the most common user experience. This may be particularly […]