The Underestimated Importance of Social Media Logins

mobile login

A version of this post was first published on Emerging Spaces on 14/08/2013 I’m a huge fan of social logins; and the Social Content team here in London tries to implement these wherever we can. Here’s some background material for you to consider. The mobile thing Facebook has recently shared figures showing 83% of Facebook’s […]

The Dangers of AVE in Social Media

Vitrue's ROI Model

A version of this post was first published on Emerging Spaces on 31/07/2013 This is a story about Social Media evaluation, and like most of those stories, it doesn’t have a neat ending. It starts off, though, as a story about Public Relations, but only — I hasten to add — because they’ve been struggling […]

The Importance of Mobile Screen Shots

PlaceIt by Breezi

Like other agencies, we have a tendency — when preparing screen shots for our presentations — to take them on our static web PCs. Given the explosion in the mobile web, this feels a bit last-decade. Worse, it promotes an inaccurate story about what’s rapidly becoming the most common user experience. This may be particularly […]

I’m an influence bear

budget splits

Technorati released a new report yesterday. The highlight? A breakdown of digital budgets more than half [of total budget] goes to Facebook. YouTube and Twitter each get 13 percent, while about six percent is spent on influencers and 5 percent advertising on blogs. Or – as pithily expressed in a ReadWrite Social headline, “Brand Marketers […]

My Facebook Graph Search Notes

Facebook-chief-executive-010.jpeg

All you need to know about Facebook Graph Search These are the notes I made based on last night’s research, and the best links I’ve seen shared so far. All the “Tips” posts seem a little premature given the limited Beta roll out. Facebook’s recommendation to Brands Make sure your Page, Place or App information […]

How important are awesome headlines?

The Sun headline so awesome that they ran it twice (/ht Guardian)

In early February 2011, a YouTube user posted a video with the title, “Zach Walls Speaks About Family”. Almost ten months later, the video was reposted on progressive campaigning site, MoveOn with a new title, “Two Lesbians Raised A Baby And This Is What They Got”. Here’s what happened to the views: It’s not a […]

The Challenges of Content Marketing

I’m (finally) thinking more about content marketing. It’s taken me a while to get here, and I’m still not wholly sure what the triggers have been. I’d like to believe, though, that it’s a combination of a few things: I’m beginning to hang around SEO people again. The SEO types I meet are smart, and […]