Facebook Pages aren’t a community as most people would understand a community. They’re more like an email list in many ways (albeit an email list with some pretty compelling social features.)
The thing we see on all the brand Facebook Pages that we’ve analysed so far is how much the conversation is controlled by the Page Admins.
Interesting – 'Facebook Pages aren't a community' – from @mediaczar http://t.co/CMcHw9ZS
Contrary to popular belief Facebook pages aren't a community.. http://t.co/IduAh2y9
Nice, simple visualisation of Facebook page conversations from @mediaczar. Facebook Pages aren’t a community http://t.co/ojh2nqpZ #dataviz
Nice, simple visualisation of Facebook page conversations from @mediaczar. Facebook Pages aren’t a community http://t.co/ojh2nqpZ #dataviz
We love this: 'Facebook pages aren't a community'. Beautifully tidy, clear #dataviz & throws up interesting content http://t.co/tObYNK9k ^LW
We love this: 'Facebook pages aren't a community'. Beautifully tidy, clear #dataviz & throws up interesting content http://t.co/EylibK27 ^LW
We love this: 'Facebook pages aren't a community'. Beautifully tidy, clear #dataviz & throws up interesting content http://t.co/y4vTdSGS ^LW
Wow. This is really interesting: fb is a community, but one admins influence tremendously http://t.co/kfnWwXg2 (HT @digital_lounge)
We love this: 'Facebook pages aren't a community'. Beautifully tidy, clear #dataviz & throws up interesting content http://t.co/tObYNK9k ^LW
Facebook Pages aren’t a community http://t.co/fCvNDzzN
Facebook Pages aren’t a community http://t.co/fCvNDzzN
'Email lists with compelling social features' RT @quiip: Facebook Pages aren’t a community http://t.co/NR8i3GSq
Facebook Pages aren’t a community http://t.co/fCvNDzzN
Hmph. All this infograph shows me is a validation of Pareto’s 80/20 rule — the majority of the conversation is initiated by a minority of authors. Even in your custom network platform, I am confident that a majority of uses are lurkers who absorb and sometimes comment on content, but the majority of content is generated by the minority of users. That fact isn’t surprising — it is observed in all sorts of communities, virtual and real.
No. Power law distributions are a part of it, of course; but I fear that I may not have made my point sufficiently clear.
It’s not that a minority of users create the content; it’s that the content that is created in the form of comments is overwhelmingly – 94% in this case – as a response to brand posts, and not to peer-initiated conversations.
This could be (of course) because brand posts are so much more exciting and engaging. But I prefer to note that brand posts receive over 99% of the impressions and reach.