9 days of activity on ASOS’s Facebook Page

9 days of activity on the ASOS Facebook Page

This chart (click for bigger) represents 9 days of activity on ASOS’s Facebook Page. Compare it to the Budweiser flow and you’ll see how focused ASOS is on Customer Service by comparison.

And yet their post frequency is high: an average of more than 3 posts per day. They promoted 11 individual links during the period which between them delivered over 120K clicks through to the ASOS site.

So Customer Service is only half the story; there’s a robust DR element here.

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