I feel I tend rather to go on about this — but it bears repeating. Your Facebook audience isn’t connecting during work hours on weekdays and there’s a strong chance that they’re not on a desktop PC.
I gave this version of the talk today at the Social Media Marketing 2012 conference. It’s been an excellent and instructive day — many thanks to Luke Brynley-Jones & Our Social Times for putting it on.
I’m sorry that the fonts we use don’t really come out well on SlideShare; but you should get the gist. The deck is downloadable — please feel free to use any bits you want, and I’ll happily answer questions over at @mediaczar