For most of the world (China and Russia excluded), Facebook should be seen as having the same role in our marketing communications planning as Google. Together, Facebook and Google are the twin engines that drive discovery for the average web user. Everything else is fresh and interesting, but sometimes we have to prioritise.
At the end of last year, a few of us at work were asked to write an “How will [thing x] change in 2014?” This was my contribution. Nothing startling here, I hope. In 2014 we’ll see a convincing move on behalf of brands with mature social media strategies to use social media as a […]
I’ve been playing around trying to get Page Insights data directly from the Graph API (usually we just export and process the data from the Insights dashboard.) Thanks to an excellent article by Facebook’s Paul Carduner on Authenticating with Facebook on the command line, I’ve found a way to do it; but if you just […]
Someone has just asked whether we have any information on how engaging fans leads to better ROI. Cue the following rant from me. Caveat — all my thinking here centres around FMCG/CPG brands. You may work in another sector, in which case please bear in mind, while it may still apply, nothing I say here […]
Until recently, Facebook’s Terms prevented community managers using Facebook Posts as a simple place to run competition mechanics. Now everything has changed in to what some observers predict will be a glorious free-for-all. But what does these changes really mean for social media marketers?
A version of this post was first published on Emerging Spaces on 14/08/2013 I’m a huge fan of social logins; and the Social Content team here in London tries to implement these wherever we can. Here’s some background material for you to consider. The mobile thing Facebook has recently shared figures showing 83% of Facebook’s […]
A version of this post was first published on Emerging Spaces on 02/08/2013 LinkedIn recently published a strong Quarter 3 Earnings Report. Taking these in association with previous financial announcements, we can plot the following chart. It’s notable that over the past three years, they’ve experienced 9x growth in what they call “Talent Solutions” (services […]
A version of this post was first published on Emerging Spaces on 31/07/2013 This is a story about Social Media evaluation, and like most of those stories, it doesn’t have a neat ending. It starts off, though, as a story about Public Relations, but only — I hasten to add — because they’ve been struggling […]