Your Facebook audience isn’t connecting during work hours on weekdays and there’s a strong chance that they’re not on a desktop PC.
I’m learning at long last how changing scales can expose patterns. Today I’ve been looking at the Facebook Page of Marks & Spencer (a UK retailer.) Using a linear scale on the y-axis, we see how engagement has increased rapidly over recent months. That’s pretty much text book stuff for a well-run Page. But by […]
The chart above illustrates the emergence and resolution of a flame war on Waitrose’s Facebook Page last November. The horizontal axis represents sequential Posts on Waitrose’s Wall while the vertical axis represents the individual contributors to the "conversation" (really it was more of a barney than a conversation.) Each blue dot plotted on the chart […]
This chart (click for bigger) represents 9 days of activity on ASOS’s Facebook Page. Compare it to the Budweiser flow and you’ll see how focused ASOS is on Customer Service by comparison. And yet their post frequency is high: an average of more than 3 posts per day. They promoted 11 individual links during the […]
Negative Sentiment (or "Sentiment Analysis is Sh*te") View more presentations from Mat Morrison Here’s a brief summary: Automated sentiment analysis uses a combination of two approaches to determine sentiment: lexical analysis (which looks for emotionally-weighted words) and machine-learning (which relies on a “training corpus” of manually scored documents to predict the emotional content of new […]
Why was everyone expecting the iPhone 5? Was it because journalists and bloggers were picking up on Google search trends and writing the stories that people wanted to hear? Have a glance at this chart showing three years of search traffic (click for a live version) In previous years, search traffic has more or less […]
Facebook Pages aren’t a community as most people would understand a community. They’re more like an email list in many ways (albeit an email list with some pretty compelling social features.) The thing we see on all the brand Facebook Pages that we’ve analysed so far is how much the conversation is controlled by the […]
One of the most worrying questions in Social Media today seems to be, “what’s the value of all these fans? How can I mark them down as an asset, and not a cost?” Recently I was invited to talk about these at Warc’s “Social Media: Beyond the Hype” conference and at Webit Congress 2011 (Webit […]