Tag Archives: f-commerce

The Death of the Facebook Store Front?

Last January, fashion e-tailer Asos announced that they were opening Europe’s first Facebook store or F-Store. F-Stores were a hot pick for everyone’s 2011 trend predictions.

It’s a matter of time — within the next five or so years — before more business will be done on Facebook than Amazon(Sumeet Jain, Principal, CMEA Capital)

Now it looks like as though we’ll need to find a new trend for 2012: Bloomberg has posted a bearish story tracing the collapse of the Facebook store front. It comes as no surprise to us; that’s just not how people use Facebook.

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