Until recently, Facebook’s Terms prevented community managers using Facebook Posts as a simple place to run competition mechanics. Now everything has changed in to what some observers predict will be a glorious free-for-all. But what does these changes really mean for social media marketers?
Here are the slides and spiel from the presentation I gave today at Digital Shoreditch. You can also download them as a PDF on SlideShare. This is me. Mediaczar. I have more than 5000 followers, so I’m probably quite popular, and you should listen to me. Although I’m not as popular as my evil twin, […]
All you need to know about Facebook Graph Search These are the notes I made based on last night’s research, and the best links I’ve seen shared so far. All the “Tips” posts seem a little premature given the limited Beta roll out. Facebook’s recommendation to Brands Make sure your Page, Place or App information […]
Your Facebook audience isn’t connecting during work hours on weekdays and there’s a strong chance that they’re not on a desktop PC.
Another chapter in the “like if you hate cancer” story. Interestingly, user posts on Lil Wayne’s Page don’t seem to be visible to other fans; so did the initial impetus for this post come from Lilquan’s own social graph? There’s a Facebook property, page_fan that I’ve been looking at in the hope that I can […]
Three videos on Facebook Stories from Stamen Design visualise how photos posted by George Takei were shared and re-shared over time. Stamen’s work is always wonderful — this is remarkable. There’s no rubric, but I’m assuming that this is a form of network graph — where each node may itself become the source of new […]
I’ve collected over 1,100 posts from Coca Cola’s Facebook Page that follow (more or less) this format: Coca cola, I have a proposal. You have 9million followers if I can get 2million likes, you have to change one of the colors on your cans to pink. And you have to donate 30% of the profits […]
Coca Cola and Cancer There are a few of these going around at the moment (click on the images to see the original post) Austin has collected over 300K slacktivist likes already: even though he can’t count too well — how many fans does Coca Cola have?
I’m learning at long last how changing scales can expose patterns. Today I’ve been looking at the Facebook Page of Marks & Spencer (a UK retailer.) Using a linear scale on the y-axis, we see how engagement has increased rapidly over recent months. That’s pretty much text book stuff for a well-run Page. But by […]