Is Facebook Failing Marketers?


Last October, Forrester’s Nate Elliott wrote an inflammatory blog post in the form of an open letter to Mark Zuckerberg. Open letters have been in vogue since Jay-Z released a track of the same name last April but I’m pretty sure (given the timing) that Mr Elliott’s post was more inspired by Sinéad O’Connor’s notorious […]

What do the changes to Facebook’s Promotions Terms mean for marketers?

Until recently, Facebook’s Terms prevented community managers using Facebook Posts as a simple place to run competition mechanics. Now everything has changed in to what some observers predict will be a glorious free-for-all. But what does these changes really mean for social media marketers?

Screw ’em: why your fan count doesn’t matter

Hacking the Monkey Brain.

Here are the slides and spiel from the presentation I gave today at Digital Shoreditch. You can also download them as a PDF on SlideShare. This is me. Mediaczar. I have more than 5000 followers, so I’m probably quite popular, and you should listen to me. Although I’m not as popular as my evil twin, […]

My Facebook Graph Search Notes


All you need to know about Facebook Graph Search These are the notes I made based on last night’s research, and the best links I’ve seen shared so far. All the “Tips” posts seem a little premature given the limited Beta roll out. Facebook’s recommendation to Brands Make sure your Page, Place or App information […]

Social media is powered by cat ladies


I’ve been in training with Altimeter Group’s Charlene Li and Ed Terpening for the last couple of days. One of the case studies that came up in passing was the US department store chain Kohl’s Facebook Page (more than 9 million likes at time of writing.) Here’s a quick flow map of the last 2.5k […]

Lil Wayne and the Facebook breast cancer meme.

Another chapter in the “like if you hate cancer” story. Interestingly, user posts on Lil Wayne’s Page don’t seem to be visible to other fans; so did the initial impetus for this post come from Lilquan’s own social graph? There’s a Facebook property, page_fan that I’ve been looking at in the hope that I can […]

How photos spread virally through Facebook

Three videos on Facebook Stories from Stamen Design visualise how photos posted by George Takei were shared and re-shared over time. Stamen’s work is always wonderful — this is remarkable. There’s no rubric, but I’m assuming that this is a form of network graph — where each node may itself become the source of new […]

Coca Cola and the Breast Cancer Awareness Meme

I’ve collected over 1,100 posts from Coca Cola’s Facebook Page that follow (more or less) this format: Coca cola, I have a proposal. You have 9million followers if I can get 2million likes, you have to change one of the colors on your cans to pink. And you have to donate 30% of the profits […]