Log Scales

Marks-log-2.png

I’m learning at long last how changing scales can expose patterns. Today I’ve been looking at the Facebook Page of Marks & Spencer (a UK retailer.) Using a linear scale on the y-axis, we see how engagement has increased rapidly over recent months. That’s pretty much text book stuff for a well-run Page. But by […]

Bookmarklet: Get Facebook Likes, Shares and Comments for any URL

I’ve been trying to tell stories about Facebook’s Graph API, and what it means for advertisers. It’s not immediately easy. To help me, I’ve cobbled together a simple bookmarklet which pulls some very specific (but relevant to me) information from Facebook. I’ve never built a bookmarklet before (frankly, I lack the JavaScript nous.) Feel free […]