Analytics & Attribution in the Multiscreenverse


notes for a panel at Admonsters Screens These are the notes I’ve made for a panel that I’m on today at the Admonsters Screens conference. There’s not really a flow here (I’m hoping that will emerge during the panel), but some of the links are good. Context People have never confined their activities neatly to […]

Twitter & TV: a few charts

England vs Argentina (RWC 2011): Twitter mentions of O2

It’s no secret that Twitter and TV are best friends. The company I work for has signed a deal with Bluefin Labs to take advantage of this, and in the UK, my (v. smart) colleague Scott Thompson has begun publishing selected results of our own research. Anyway — thanks to SMG partners like Sysomos, PeopleBrowsr, […]